Frequently Asked Questions

We are a client acquisition systems company, not a generic marketing agency. We build and install end to end client acquisition systems: paid ads, lead generation funnels, CRM and automation builds, booking systems, SEO, and website design, built specifically for car detailing, pool service and pool construction businesses.

Two niches only: car detailing, both mobile and studio, and pool service and pool construction companies. On the pool side that covers routine service routes, equipment repairs, renovations and new pool builds. We don't work outside these industries so we can go deep rather than wide.

We use data driven ad management, conversion tracking, and full funnel optimization to deliver measurable booked revenue, not vanity metrics like clicks or impressions.

A free website preview, priced from £150 per page once you decide to move forward. From there we build your complete client acquisition system.

Most clients see measurable lead flow within 1 to 3 months, with retainers structured around continued growth once tracking is fully in place.

You'll have direct access to a team member at all times. Reach out through the website or by phone and we'll resolve it quickly.

Yes. As your goals change, we expand the system around you, adding loyalty schemes, referral systems, or additional ad channels as needed.

We build every system around measurable tracking, so you always know exactly what's working and what isn't. We don't promise results we can't track.

Websites start from £150 per page after a free preview. Ongoing client acquisition retainers are quoted per business, because a single-van mobile detailer and a multi-bay studio need very different systems. You will always get a fixed number before anything starts.

Both, depending on the work. Builds such as websites, funnels and CRM setups are fixed-fee projects. Ongoing ad management and optimisation runs as a monthly retainer, structured around continued growth once tracking is in place.

Yes. Ad spend goes directly to Google or Meta from your own account, and is separate from our fee. We will tell you the realistic minimum spend for your market before you commit.

Both. Mobile detailers are welcome and we have no premises requirement. A mobile operation often converts faster because the convenience angle is a genuinely strong offer.

In order of impact: a fully optimised Google Business Profile, clear upfront pricing, a booking system that works on a phone in under a minute, structured follow up on every enquiry, then paid ads once those four are solid. Running ads before the basics are fixed just buys expensive traffic that leaks.

Google captures people already searching for a detailer, so it converts faster and costs more per click. Meta creates demand from people who were not actively looking, so it is cheaper per click but needs a stronger offer. Most detailers should start with Google and layer Meta on once the booking flow is proven.

It depends on spend, area and season, so anyone quoting a guaranteed number without seeing your market is guessing. What we do commit to is measurable tracking, so you can see exactly what each lead and each booked job costs.

The same fundamentals as detailing, with one difference: pool work is seasonal and route based. The priority is filling routes with recurring contracts rather than chasing one-off jobs, so the system is built around retention and referral as much as acquisition. For pool construction and installation companies the job is different again, because the ticket is far higher and the decision takes longer, so the system is built around qualifying properly, showing finished builds, and following up over weeks rather than days.

Yes. That usually means shifting the offer toward maintenance contracts, closures, repairs and equipment work, and running retention and referral campaigns to your existing customer list rather than only buying new leads.

We build systems. We do not sell generic leads, and we do not hand you a list of names to chase. We build the acquisition, booking and follow up system that brings the right customers in and keeps them coming back, so you rely on a steady pipeline rather than one-off enquiries.

Yes, we need access to run and track campaigns properly. You keep ownership of every account. We are added as a user, never as the owner.

You do. Your website, your domain, your ad accounts, your CRM, your data. If we ever stop working together, everything stays with you.

Yes. Paid ads give you lead flow this week. SEO builds lead flow that does not stop when you turn the spend off. Most clients need both, and the two share the same foundations, so doing them together is cheaper than doing them separately.

AEO stands for answer engine optimisation, which means getting your business named when someone asks ChatGPT, Gemini or Google's AI Overviews for a recommendation. It is not a separate discipline from SEO. It is good SEO plus structured data plus getting your brand mentioned across the wider web. We build it in as standard.

We are based in Doncaster, South Yorkshire and work with businesses across the United Kingdom. Get in touch if you are outside the UK and we will tell you honestly whether we are the right fit.

Less than you think. Your business details, access to your Google Business Profile if you have one, and a realistic monthly budget. If you do not have a website, a Google Business Profile or any tracking yet, that is normal, and building those is usually the first thing we do.